Horae
Strategy, brand, product, digital platform for a watch startup
Horae is a new, independent watch company based in Singapore in pursuit of making personalized timepieces affordable while embracing the history and provenance of watchmaking.
Client
Horae
Product Design
We developed four watch designs from the ground up, sculpting the watch cases in 3d modelling software and designing the watch dials with a strong focus on legibility and flexibility in customisation. We strived for purity in expression of the watch, removing all superfluous details and keeping only the essentials.
Four Distinct Models
Four distinct pages were developed to represent each of the available designs, complete with art direction and photography, conveying the essence of each design while maintaining visual coherence across the site.
Watch Customiser
The core of Horae lies in its customisability. We built a flexible customiser that allows customers to mix and match varying materials and design options across the watch case, dial, indices, hands and straps. The watch customiser updates on the fly, giving customers a quick and easy way to visualise their preferred design.
More Projects
View All
